Role Of AI In Digital Marketing

AI and marketers have finally joined hands and working together on digital marketing strategies and saving a lot of time and money for marketers and companies.With the help of machine learning and big data analytics, marketers can use this revolutionary technology to  gain insights into their target audience (Hall, 2019).

Here are some key areas where AI supporting Digital Marketing for good.

     

     Digital Advertisement: It would have been very difficult for digital advertisers to bring their advertisement in front of their targeted audience without the help of AI. With the help of an algorithm and big data, your ads are placed in front of the right audience, which also helps in optimizing your ROI (Hall, 2019). 

AI for Content Marketing: As per content marketing strategy, 48% of marketers focus on creating YouTube videos for their CMS and 40% of millennials trust video content(Serpwatch, 2019). AI-powered tools can help you create more creative and low budget videos(Smartinsights, 2020). AI enables a tool by YouTube called “Bumper Machine” can turn a 30-second video into a 6-sec bumper ad(Shipley, 2019).

Analyzing and Predicting Behaviours: Combining machine learning and big data analysis, AI can give a personalized experience to the customer and can also predict behavior for new and existing customers (Martin, 2018).
    
24x7 Customer Support: Every business wants to provide 24x7 problem-solving solution to their customer, with the help of AI-enabled chatbots, businesses now can provide 24x7 customer service and personalized feel to the customer that some behind that chat window is solving their problem to an extent.

Smartinsights, 2020

In today’s world of digital transformation, AI and data analytics have given that freedom to new age marketers to reach, act, convert and engage their customers, which would not be possible with only human doing all.

       Reference List:

1. Hall, J. (2019) How Artificial Intelligence Is Transforming Digital Marketing, Forbes. Available at: https://www.forbes.com/sites/forbesagencycouncil/2019/08/21/how-artificial-intelligence-is-transforming-digital-marketing/ (Accessed: 20 February 2020).
2. Martin, N. (2018) How AI Is Revolutionizing Digital Marketing, Forbes. Available at: https://www.forbes.com/sites/nicolemartin1/2018/11/12/how-ai-is-revolutionizing-digital-marketing/ (Accessed: 20 February 2020).
3. Serpwatch (2019) 28 Crucial Content Marketing Statistics to Know in 2019, Serpwatch.io. Available at: https://serpwatch.io/blog/content-marketing-statistics/ (Accessed: 20 February 2020).
4. Shipley, K. (2019) Making bumper ads from repurposed videos, Think with Google. Available at: https://www.thinkwithgoogle.com/advertising-channels/bumper-video-ads/ (Accessed: 20 February 2020).
5. Smartinsights (2020) How AI is transforming the future of digital marketing, Smart Insights. Available at: https://www.smartinsights.com/managing-digital-marketing/how-ai-is-transforming-the-future-of-digital-marketing/ (Accessed: 20 February 2020).
6. Smartinsights (2020) How AI-powered content marketing can fuel your business growth, Smart Insights. Available at: https://www.smartinsights.com/content-management/content-management-systems/how-ai-powered-content-marketing-can-fuel-your-business-growth/ (Accessed: 22 February 2020).